Ottobock North America

Content Marketing & Strategy

About Ottobock

Ottobock is the largest prosthetic and orthotic device manufacturer in the world. For over 100 years, they have been at the forefront of innovation in prosthetics, orthotics, and mobility solutions, helping people around the world regain their independence and achieve their potential. Founded in 1919, we are driven by a commitment to improving quality of life through cutting-edge technology, exceptional craftsmanship, and personalized care.

From industry-leading microprocessor knees like the Genium X4 and Kenevo to groundbreaking orthotic devices like the C-Brace, Ottobock empowers users with products designed to move seamlessly with their lives. With a global presence and a dedicated team of experts, Ottobock is more than a manufacturer—they are a partner to clinicians, a resource for patients, and an advocate for accessibility and inclusion.

Opportunity: Launch Salesforce Marketing Cloud and lifecycle marketing efforts to support device sales in North America; develop content strategy for customer journeys across multiple communication channels.

Results:

  • Maintained an average open rate of 35% in 2023 and 2024

  • Maintained an average Click to Open rate of 15% in 2023 and 2024

  • Increased number of digital leads by 19% for email YOY

  • Launched and maintained 5 internal and external newsletters

  • Built and executed B2B and B2C email automations for lead nurturing

  • Multiple customer email journeys boasted open rates of more than 70%

  • Facilitated the global roll out of Marketing Cloud

Opportunity: Build the largest and most impactful content strategy for Limb Loss and Limb Difference Awareness Month to position Ottobock as the community leader, making the brand more approachable for patients and their loved ones.

Results:

  • Utilized community members and influencers to create authentic, collaborative content, driving an increase in engagement of 217%

  • Hosted weekly giveaways, open to everyone, that drove a record-breaking 998% increase in conversions on the B2C website

  • Increased brand awareness and trust within the Limb Loss and Limb Difference community

  • Kick-started the long-term content strategy of partnering with influencers and prosthetic/orthotic users to elevate the stories of real people using Ottobock products in North America

Opportunity: Refresh Ottobock North America’s content strategy by implementing an omnichannel approach, aligning all content touchpoints to specific messaging pillars and KPIs

Results:

  • Implemented a 360-degree approach by managing the high-level strategy across email, website, social media, public relations, and media planning

  • Increased the number of digital leads by 98% between H2 2023 and H1 2024

  • Launched Ottobock’s SEO-driven resource blog, sharing content across the website, email, and social media