Ottobock.care North America
Content Marketing & Strategy
About Ottobock.care
Ottobock.care is dedicated to delivering personalized prosthetic and orthotic care that empowers individuals to live their lives to the fullest. With a nationwide network of clinics and a team of highly skilled, certified prosthetists and orthotists, Ottobock.care prioritizes patient outcomes above all else.
Clinicians at Ottobock.care have the freedom to choose the best solutions for their patients, working with a wide range of products and technologies to create truly customized care plans. This commitment to flexibility and individualized care ensures that each patient receives the right device for their unique needs and lifestyle.
At Ottobock.care, the focus is on providing expert care, building trusted relationships, and supporting patients throughout their journey toward greater independence and mobility.
Opportunity: Create a comprehensive brand voice profile to identify key differences between Ottobock (manufacturer) and Ottobock.care (patient clinics) to ultimately influence a high level content strategy for the launch of the new brand.
Results:
Developed key differentiation points for each brand that set their voices and tones apart
Utilized the 12 brand archetypes as a foundation for defining the voice and purpose of Ottobock.care
Crafted key personas to help global and local stakeholders understand why and how the brand should be externally portrayed via this profile
This brand profile was adopted by global brand leadership