CONTENT STRATEGY
Including copy, design, photography, strategy and community management, this is a quick overview of social channels I’ve built and managed over the years.
@FIRSTDOLLAR on instagram
Purpose: Share digestible content on a tricky topic: healthcare and money. Through clear visuals and copy, we shared important information and shed light on daunting tasks. Additionally, we hosted many IG Lives with experts and influencers to have open discussions about HSAs and healthcare with experts and influencers. Visit page here.
First Dollar on LinkedIn
Purpose: Sharing news and latest product feature updates with potential investors and/or employers/brokers who might want the product. Pivoted to a B2B LinkedIn strategy including gated content for lead-gen. View page here.
@GSDMaustin on instagram
Purpose: Showcase the people and the culture through vibrant, creatively fueled imagery of events, community and the employees in order to speak to potential employees or client partners. Visit page here.
@GSDM on Twitter
Purpose: Sharing quick bites of work, people, community involvement and more to showcase the brand as savvy and relevant in culture. View tweets here.
GSD&M on Linkedin
Purpose: Attract talent and new business opportunities by showcasing our work, awards, thought leadership and culture. View LinkedIn here.
GSD&M on facebook
Purpose: All news, work, awards, blogs, thought leadership, etc. featured on Facebook to keep people in the loop. Most followers on Facebook were not our main target audience (new talent, new business). Visit Facebook page.