Mason Endres | Content Marketer & Brand Storyteller

Strategic content marketer and brand builder driving impact and telling meaningful stories. Bringing more than 8 years of marketing experience, I have a proven track record in planning and executing cohesive content strategies that resonate with B2B and B2C audiences. My career is dedicated to building brands, crafting impactful narratives, and leading cross-functional teams to success. Now, I hope to leverage my skills to expand leadership capabilities and continue telling effective stories that drive results.

Content Marketing Manager | Ottobock, April 2023 - Present

  • Led high-level planning, strategizing, and execution of email, social media, paid media, PR, and website content to ensure brand alignment and support sales initiatives, driving a 98% increase in leads from H2 2023 to H1 2024

  • Executed the global implementation of Salesforce Marketing Cloud, maintaining an average Open Rate of 35% and an average Click to Open Rate of 15% in 2023 and 2024 email marketing efforts

  • Strategized a digital marketing campaign for Limb Loss & Limb Difference Awareness Month achieving record-breaking conversions with an increase of over 1000% in one month

  • Crafted and optimized extensive brand profiles for multiple business units, including a new clinical chain

  • Built and managed key relationships with Paralympians and other stakeholders to develop influencer content for the 2020 Tokyo Paralympics and 2024 Paris Paralympics, driving a potential reach of 2.26B during 2024

  • Managed a Social Media Specialist on the Content team and supported others with mentorship to develop leadership skills and expand the capabilities of the MARCOM team

Marketing Communications Specialist | Ottobock, April 2021 - March 2023

  • Oversaw organic social media content strategy for B2B and B2C audiences in North America to support brand awareness and sales goals, driving an average engagement rate of 22%

  • Established the SEO-based content strategy that drove an average of 15K users to the U.S. website each month

  • Planned and launched of a specialized social media platform for the amputee and limb difference community, garnering over 200 unique users in less than six months

  • Piloted creative direction for a brand refresh across communication channels such social media, email, LMS, media placements, events, and more, both internally and externally

  • Spearheaded strategy and execution of digital and print media planning for North America

  • Developed and executed the communication and creative strategy for Gold Meets Golden 2023, driving a potential reach of 9.8B views worth $18.4M in ad value

Content Creator | First Dollar, May 2020 - February 2021

  • Built and implemented a full brand profile including brand personality, brand voice, audience profile, communication strategies, and more for an emerging health and Fintech startup

  • Delivered an SEO-based content strategy driving 700+ users to the product in its first six months

  • Managed the resource center with SEO-focused blog posts, expert guides, and FAQs

Creative Communications Coordinator | GSD&M, September 2018 - April 2020

  • Independently produced a new social media strategy for agency channels that increased followers by 17K+ and visibility with key B2B and talent-based target audiences

  • Supported and prepared agency executives through communications, awards (Cannes, Clios, AICP, etc.), thought leadership and speaking engagements and conferences

  • Drove the awards strategy following the viral Popeyes Chicken Sandwich wars

  • Facilitated communication and strategy efforts for brands like Popeyes, Southwest Airlines, Pizza Hut, and more.

Community Engagement & Achievements

  • Leading content marketing efforts for LGBTQ+-focused wrestling promotion, Uncanny ATX

  • Featured photographer in For The Punk's Women's History Month highlights in 2022

  • Planned and moderated a panel on community building at Amputee Coalition 2022

  • Branded and executed a benefit concert at SXSW for Health Alliance for Austin Musicians (HAAM)

  • Music festival expert on GMR's SXSW 2017 panel: What Young Women Want from Music Festivals

  • Photography has been published and is currently on permanent display at the U.T. Austin

  • Photography made it into the top 10% of selections for the National Portrait Gallery in London